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Announcing ProfileSync: PeoplePath’s Newest Feature Utilizing AI to Transform User Data

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Embracing technology powered by artificial intelligence (AI) allows organizations to revolutionize alumni data management, leading to stronger connections and better business outcomes.

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In corporate alumni management, keeping user data up to date is crucial for meaningful engagement with alumni program offerings. Accurate data ensures that each interaction, whether it's logging into the platform, receiving newsletters, job opportunities, or targeted communications, is personalized to enhance their experience. Platforms should be designed with this goal in mind, tailoring every touchpoint to maximize alumni engagement and the team’s effort.

Given that the average job tenure is 4.1 years, maintaining a clean database is no small task. Up to 20% of data can become outdated each year, hindering results. Data decay, where information becomes outdated or inaccurate, poses a significant challenge.

Fortunately, rapid advancements in AI now provide alumni managers with powerful tools to detect and address outdated or incomplete data. By leveraging big data and machine learning algorithms, these tools can sift through billions of publicly sourced data points to keep user profiles accurate and current.

This is where ProfileSync comes in.

How Does ProfileSync Work?

ProfileSync is a new feature that helps alumni managers update member profiles with accurate professional and personal information from public and compliant sources.

Where Does the Data Come From?

The power of AI technology is in its ability to help data providers quickly and accurately process and analyze massive amounts of data from a variety of sources, including:

  • Public Web Data
    • Web scraping: publicly available data from websites, including social media, professional networking sites, company websites, blogs, and forums.
    • Public databases: publicly accessible databases and directories.
  • Proprietary Sources
    • Data partnerships: Collaborations with companies and organizations to access exclusive datasets.
    • Licensed data: Licensing data from providers who maintain extensive datasets on individuals and organizations.
Is the Data Ethically Sourced and Compliant?

It’s natural to have concerns about data privacy, but reputable data providers are fully GDPR & CCPA compliant. They use protocols like encryption, anonymization, and regular audits to protect your information. Plus, they ensure data is used only for agreed-upon purposes, with strict access controls to prevent misuse. This way, you get up to date, accurate data without worrying about privacy breaches or regulatory issues.

Here's a simple overview of how a data provider collaborates with an organization to search for and sync user data:

  1. Data collection: AI algorithms analyze and gather data from multiple compliant sources.
  2. Data request: The alumni platform sends user data in scope to cross-check with the provider's database using an API, (Application Programming Interface), enabling software systems to communicate.
  3. Matching: Algorithms compare data points between the alumni database and provider’s database to ensure accuracy and relevance.
  4. Data retrieval & integration: API retrieves and returns updated information to the alumni platform.
  5. Database update: Alumni managers decide how to handle data and records are updated accordingly.
  6. Continuous sync: Regular updates ensure data remains current.
How Does This Revolutionize Alumni Management?
  • Reduces manual updates by alumni and managers
    • Alumni don't have to spend time manually updating their profiles
    • Alumni managers save time and resources by not having to manually chase updates, allowing them to focus on more strategic tasks.
    • PeoplePath platform tools can send automatic alerts to alumni to confirm updates with a simple yes or no, no login required.
  • Data accuracy boosts alumni engagement
    • With clean data, you can pinpoint alumni expertise precisely, sending them tailored invites for speaking gigs, webinars, and industry panels, boosting active participation.
  • Nurtures strategic alumni segments
    • Automatic alerts notify your team of pivotal changes for VIPs, allowing you to congratulate, assign special status, and strategically nurture these key individuals.
  • Supports and scales your alumni program growth
    • Organizations can efficiently manage and update alumni profiles of any size, ensuring a scalable, thriving network with accurate data and active engagement.

AI is reshaping data collection and analysis in corporate alumni networks, helping uncover valuable insights and boosting engagement on a large scale. With streamlined data capture processes, improved accuracy, and actionable insights, AI-driven tools empower organizations to enhance their alumni engagement efforts. As AI advances, its role in data management will only grow, fostering innovation and shaping the industry's future.

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