The 11th annual study of corporate alumni programs conducted by PeoplePath in partnership with researchers from the University of British Columbia’s Sauder School of Business takes an in-depth look at the state of the corporate alumni industry in 2025.
This year, with a record number of responses, the report covers general program characteristics (resources, budget, team size, platforms, benefits, etc.) and takes a deep dive into talent offboarding, career transition support, and conversion rates, then ending with overall return on investment and a look ahead.
For more insights from our previous Corporate Alumni Benchmarking Reports, please visit our Research page.
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Registration is easy. Staying engaged is harder. In a PeoplePath study of over 70,000 alumni, most signed up, but few logged in more than a couple of times over the year. Logins, not registrations, are the real measure of program health, and email is one of the biggest drivers behind them.
Merger announcements set off a predictable scramble: systems, headcount, brand, benefits, real estate. Alumni programs almost never make the list. That is a costly omission, because an acquisition does two things at once. It creates a wave of new alumni, and it leaves an existing alumni community in limbo at the exact moment its members are paying closest attention. Here are the five decisions worth making once a merger is announced.
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