Webinar: Designing Alumni Surveys that Drive Real Insights

Collecting meaningful feedback is one of the most powerful ways to guide programming in a corporate alumni program. Over time, the results help to demonstrate value, strengthen long‑term engagement, as well as track program success.

Designing a survey that people actually want to complete that yields actionable insights is a craft. Dr. Rebecca Paluch from the University of British Columbia’s Sauder School of Business will walk through best practices of survey design. She'll share her expertise of conducting the annual corporate alumni benchmarking survey (2026 is open here) and working with programs.

In this Zoom webinar, we’ll cover: 

• Planning the essential components of a high‑performing alumni survey 
• How to ask the right questions (and avoid the wrong ones) 
• Best practices for analyzing and communicating results 
• Tips to improve response rates 

Whether you're preparing to launch your first alumni survey, or refreshing an existing one, this webinar will give you practical frameworks you can use immediately. 

This session will be recorded and sent to those who register.