Webinar: Building the Business Case for an Alumni Platform (Pt. 2)
Jenn Pedde, Vice President of Customer Advocacy, and Dr. Rebecca Paluch, researcher at the University of British Columbia’s Sauder School of Business, unpacked the findings of this year’s Corporate Alumni Benchmarking Report.
As AI reshapes how work gets done, the things it can’t replicate, trust, judgment, a warm introduction, are becoming more valuable, not less, and alumni may be one of the most underused assets on your books.
This year, in-person events overtook every other alumni benefit for the first time, and mature programs are investing 72% more than newer ones, with the payoff showing up directly in referrals, boomerang hires, and revenue.
Jenn and Rebecca cover additional key insights on alumni program characteristics and ROI, plus a deep dive into this year’s focus: communication strategies.
Haven’t yet read the report? Download it here.
Watch the recording below:

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