{"id":5708,"date":"2021-04-12T10:16:24","date_gmt":"2021-04-12T17:16:24","guid":{"rendered":"http:\/\/localhost:10069\/blog\/engaging-corporate-alumni-through-events\/"},"modified":"2021-04-12T10:16:24","modified_gmt":"2021-04-12T17:16:24","slug":"engaging-corporate-alumni-through-events","status":"publish","type":"post","link":"https:\/\/peoplepath.com\/de\/blog\/engaging-corporate-alumni-through-events\/","title":{"rendered":"Engaging Corporate Alumni Through Events"},"content":{"rendered":"

In today’s world, the vast majority of our contact with people is online. Whether it’s social media, email, texts, teleconferences or video meetings, virtual communication is now the norm. Events are now a mix of traditional in-person and virtual formats to capture all types of member preferences.<\/p>\n

A corporate alumni program is all about connections and building relationships which mutually benefit both the former employee and the company<\/a>. A well-treated former employee can be an excellent source of new business or talent referrals, and may possibly return one day themselves as a boomerang employee in a more senior role.<\/p>\n

Passive communications such as emails and newsletters<\/a> rely on recipients to open and read. They’re important at informing a community member about news, but to really forge deep, personal connections, face-to-face contact is critical for genuine engagement. This is where events come into play.<\/p>\n

Why Hold Events Just for Your Alumni Network?<\/h2>\n

In traditional community management, the goal is to make sure members feel valued and have a sense of belonging<\/a>. Corporate alumni are no different, and events are a great opportunity for alumni to connect with each other in low-key settings. To encourage alums to attend, you need to sell the “what’s in it for me” benefits, so they feel good about putting down their devices and venturing out. They include:<\/p>\n